Olyv, a top digital lending platform committed to enhancing financial inclusion and democratising access to credit across India, has announced the appointment of cricket legend Sourav Ganguly as the new brand ambassador.
This relationship is a big step forward for the fintech sector, merging Ganguly’s powerful and renowned brand presence with Olyv’s creative approach to financial services.
Through this collaboration, Olyv hopes to use Ganguly’s story of tenacity, trust, and breaking down obstacles to encourage millions more Indians to pursue financial empowerment. Ganguly will represent Olyv’s comprehensive portfolio of financial products, which includes digital lending, credit health, and gold savings, all geared at making financial solutions more accessible to marginalised areas across the country.
The partnership will feature extensive marketing initiatives across numerous media, including Above The Line (ATL), Below The Line (BTL), and Digital outlets. These activities will raise brand recognition and increase the use of Olyv’s services by a variety of target audiences. With future initiatives, Olyv intends to reaffirm its commitment to generating significant possibilities, particularly for people who have historically been excluded from the financial environment. Ganguly’s affiliation would present Olyv not merely as a service provider, but also as a participant in individuals’ financial journeys, exemplifying the concept of inclusive financial empowerment.
Rohit Garg, Co-founder and CEO of Olyv, said, “Much like Dada’s leadership transformed Indian cricket, we at Olyv seek to empower people to make bold financial moves and achieve their dreams. Sourav Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’; one that is fearless, trustworthy, and always committed to breaking new ground. As someone who commands the love and adulation of every Indian, he has evolved into a household name. This makes him perfect for advancing Olyv’s presence across the national populace and connecting with our diverse base, especially in the emerging markets of Tier-2 and beyond geos.”
Olyv intends to remain at the centre of India’s fintech industry by capitalising on Ganguly’s pan-India appeal, which crosses generational barriers and inspires trust among his fans. The company’s goal is not simply to provide ordinary financial services, but also to build a route to financial independence and inclusion across the country. Through this relationship, Olyv intends to establish an emotional bond with millions of Indians by matching its innovative financial solutions with the ambitions of a growing India.
