Olympique Lyonnais, MG Motor France renew automotive pact

This renewed agreement has ensured MG Motor remains Lyon's exclusive automotive supplier and sleeve sponsor with the 2024-2025 season.

The Ligue 1 powerhouse, Olympique Lyonnais secured a three-year extension with MG Motor, an automobile corporation.

This renewed agreement which began in 2021-22 has ensured the British carmaker remains the club’s exclusive automotive supplier and sleeve sponsor with the 2024-2025 season and continuing through the 2026-2027 season.

Haojie GUO, Chairman and CEO of MG Motor France, said, “We are delighted to renew our partnership with Olympique Lyonnais. This collaboration is a wonderful opportunity to celebrate perseverance and innovation. Together, we will continue to write memorable pages in the history of sport and motoring around the world, in the French and international markets.”

Laurent PRUD’HOMME, Managing Director of Olympique Lyonnais, said, “The continuation of our collaboration with MG Motor confirms our ambition to create bonds of trust with our partners. Olympique Lyonnais is particularly pleased to be making this long-term commitment for three new seasons, which will enable our teams to support the synergies developed for the benefit of our respective brands, and to experiment together with virtuous mobility.”

Xavier ODDONE, Managing Director, SPORTFIVE France, added “We are delighted to support MG Motor in the renewal of their partnership with Olympique Lyonnais. This renewed alliance perfectly illustrates and reflects the qualities and values of both parties: innovation, determination and passion. We look forward to seeing this extension expressed both on and off the pitch.”

The renewal, facilitated by SPORTFIVE, which manages Lyon’s commercial rights, underscores the commitment of Les Gones and MG Motor France to a lasting and successful relationship.

SPORTFIVE is known for its client-focused approach and proven track record in the sports marketing industry. With a global team of over 1,200 experts and strong relationships across 15 countries, the sports agency offers strategic and creative solutions for athletes and brands.

MG Motor is a car brand with a British heritage, but a Chinese present. Founded in 1924 in Oxford, UK, it was originally known as Morris Garages. Today, it’s owned by the Shanghai-based SAIC Motor, a state-owned Chinese carmaker. The vehicle manufacturer is known for its SUVs and electric vehicles, particularly in the Indian market. It has a manufacturing plant in Halol, Vadodara, Gujarat and the head office in Gurgaon, Haryana.

Lyon finished sixth in Ligue 1 last season, securing a spot in the UEFA Europa League. The new season for the team kicks off against Stade Rennais F.C. on August 18. Before that, the club will face Premier League (PL) club, Arsenal, on August 11 in this year’s Emirates Cup.

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