Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias of Manchester City have become brand ambassadors of the cryptocurrency exchange platform, OKX.
As the corporation enhances its alliances with Manchester City, the OKX Collective, which the company describes as an ‘engaging metaverse experience,’ will be initiated.
Haider Rafique, Chief Marketing Officer of OKX, commented, “Introducing elite footballers to our newly established metaverse is about sharing the boundless possibilities of Web3 and inviting fans to experience it first-hand. Web3 has the potential to be bigger than everything that came before it, and this is just a taste of the incredible experiences it stands to enable. Let me take this opportunity to welcome Jack, Ruben, Ilkay and Alex to both the OKX family and the incredible world of Web3.”
As supporters look to encompass the metaverse atmosphere as a new possibility for fan interaction, perks and content from many Premier League clubs will be pivotal to the experience.
Greenwood, said on his partnership, “I’m excited to be teaming up with OKX and heading into the metaverse for the first time. We talk a lot about the evolution of football, and it feels as though exploring this space is the next step. There’s some exciting things to come with this partnership…especially if you like your trainers and digital collectibles.”
Dias, added, “I am delighted to team up with OKX. By giving my fans a glimpse into how I prepare for match day I hope to showcase the power of the metaverse and continue learning in this fast-moving space. Can’t wait to see what’s next!”
The organisation first became City’s official training kit partner for the 2022/23 season in July of last year.
OKX also commissioned street artist Akse P19 and Global Street Art Agency to produce artworks of Manchester City players, Erling Haaland, Grealish, Joan Cancelo, and John Stones, which were displayed in four different locations throughout Manchester.