The ISL outfit, Odisha FC have penned down a partnership with one of the leading Indian companies in the mining and minerals industry, Atha Group. Following the association, Atha Group has been labelled as an official partner of the Odisha-based football franchise for the ongoing ISL season eight.
Adding to it, a distinctive branding of Atha Group will be featured on the back of the Odisha FC player jerseys for the remaining ISL season.
Atha Group has been a pioneer in the mining industry after establishing its name 60 years ago and has grown into one of the most consistent and prominent players. Over the last decade, the group has focused on business diversification and expansion.
It manoeuvres an infrastructure-intensive network and exercises an integrated quality management process aimed at satisfactorily meeting customer requirements.
Speaking on the occasion, the club President, Mr. Raj Athwal, said: “We are proud to welcome and announce the Atha Group as our official partner. It’s great to have an Odisha-based organization join the Odisha FC family.”
A statement from Atha Group read, “The Atha Group is one of the oldest Mining houses of Odisha and endeavors to be a cost and quality front runner by achieving total integration in its operations across the mining, steel, and energy value chain. The Group is committed to upholding the highest standards of ethics and integrity through the adoption of responsible and compliant business practices and in turn, emerge as an ideal corporate citizen. The Group aims to give back to the society through a focus on safety, health, environmental protection and fostering a culture of teamwork, leadership, perseverance and hard work by encouraging the spirit of sports. Atha Group is proud and privileged to be the Official Jersey Partner of Odisha Football Club.”
Other than the Atha group, Odisha FC recently joined hands with the cryptocurrency brand, Kiba Inu.
On the field, Odisha FC will be facing NorthEast United in their next ISL fixture on January 18 at 7:30 PM IST. The Juggernauts are currently sitting ninth in the league table, collecting 13 points from their last ten games.