The collaboration which makes Mbappe a global brand ambassador for Oakley will begin with the release of the new ‘be who you are’ campaign, which comprises a short documentary film about Mbappe’s rise to stardom.
The contract includes the 2018 Fifa World Cup winner to endorse Oakley’s famous lifestyle eyewear collection, which comprises the new Kato model that was unveiled in 2021.
Mbappe said, “Everyone knows what I’m all about when it comes to football – now, I’m excited to partner with a brand that wants to share my story off the pitch, and support what I want to do to help inspire global youth.
He added, “I relate to the Oakley attitude in many ways – the disruptive, innovative spirit and the drive to create positive change. The ‘be who you are’ message resonated very strongly with me and I want to help instil that belief in staying true to yourself and that self-confidence in others. And of course, the eyewear is pretty cool – you feel like a superhero when you put on Kato.”
Caio Amato, global marketing director at Oakley, commented, “At Oakley, we believe that athletes aren’t measured only by the strength of their body, speed, or accuracy, but by the strength of their heart, kindness, and empathy. And that is what Kylian represents to us: a great human being that understands his role beyond sport – to lead and inspire future generations to believe in themselves and be who they are.”