Oakley, a North American lifestyle and athletic performance brand, has announced an agreement with Envy Gaming, an e-sports organization.
OpTic Gaming and Envy Gaming declared a merger in 2021, and the two companies currently operate under the same identity.
During tournament matches online and at LAN events, all OpTic teams and talent will don only Oakley glasses.
In addition, OpTic’s Halo and VALORANT squads, and also OpTic Texas in the Call of Duty League, will have Oakley as a jersey sponsor.
Corey Hill, Head of Global Sports Marketing at Oakley, said, “The world of esports is continuing to grow and It’s key that we continue to level up our commitment to the world of gaming.
“New athletes are showing up in the scene every day and we pride ourselves in making sure we provide advanced eyewear for gamers of every level. Teaming up with a partner like Envy Gaming allows Oakley to reach talent and build on our offerings in the space.”
Oakley’s first partnership with an e-sports organization will be with Envy Gaming, as the company wants to further establish itself in the field. Seth ‘Scump’ Abner, a renowned Call of Duty player, was the lifestyle brand’s first e-sports talent whom they partnered with.
Adam Rymer, CEO of Envy Gaming, stated, “Oakley’s commitment to creating positive change, disruption, and the innovative spirit they bring to their products and partnerships is a great fit for what we embody. As more and more athletes, celebrities, musicians, and entertainers – look no further than Oakley’s roster of athletes – turn to gaming as a pastime and competitive outlet, we see an endless runway of opportunities for our partnership.”
NXTLVL, an eyeglasses series intended particularly for gamers, was just unveiled by Oakley. The NXTLVL glasses will be used by OpTic’s staff and players, as they are tailored to accommodate well with gaming peripherals while simultaneously protecting the eyes from blue light.