The National Women’s Soccer League (NWSL) has announced a new multi-year agreement with the computer software firm, Adobe. This is the league’s first alliance in more than six months, following the addition of CarMax and SiriusXM last July.
Adobe will look to support and convey the stories of the league and its athletes in its new responsibilities as the league’s official creativity partner. The brand will also provide direct exposure towards its creative and digital marketing software tools and will also hold brand awareness workshops for players.
The Adobe agreement for the NWSL was led by Mitch Poll, the league’s chief revenue officer, with additional help from Allied Sports. The contract’s terms were not disclosed.
NWSL Commissioner Jessica Berman, commented, “The remarkable athletes who play in the NWSL are some of the most accomplished soccer players in the world, but the players of the NWSL are more than just athletes. This partnership with Adobe will help our athletes tell their stories in creative ways and truly showcase the diverse and dynamic individuals who take the pitch each week in our league.”
Adobe unites with the NWSL ahead of the league’s 2023 season, which begins March 25, and at a difficult but consequential time for the 11-year-old league.
Adobe will also support a professional programme for female creatives who love soccer. Four participants will be chosen each season to participate and earn commissions for plans.