Novo Nordisk, the global healthcare, has teamed up with India’s first-ever world cup-winning skipper, Kapil Dev for its latest campaign.
In this collaboration, the former Indian all-rounder will be featured in the “Break the Partnership” campaign, which is directed towards educating people with diabetes (PwD), their caregivers and doctors about the immense influence of weight in type 2 diabetes (T2D).
The primary objective of this new campaign is to motivate people with diabetes to approach clinicians and talk about new methods of treatment, which can help manage the blood glucose and weight in T2D.
Commenting on the campaign, Kapil Dev, said, “I am glad to join Novo Nordisk in its effort to fight against diabetes. The ‘Break the Partnership’ #WeightinDiabetes campaign focuses on spreading awareness on the harmful association of diabetes and weight, which must be tackled with utmost importance.
“As a person with Type 2 Diabetes, I know that diabetes can be managed efficiently if we act in time and adhere to the right medication. I suggest and highly recommend that patients talk to their doctor about newer and progressive treatment options available for Type 2 Diabetes.“
Vikrant Shrotriya, Corporate Vice President and Managing Director, Novo Nordisk India, added , “Our newly launched ‘Break the Partnership’ #WeightinDiabetes campaign educates people about the impact of weight in diabetes, encourages them to consult their doctor to explore newer treatment options to manage not just blood sugar but also weight in diabetes and curtail onset and progression of complicated comorbidities.
“We are hopeful the initiative will help us inspire strong action among PwD in the country.“