Bulgaria’s elite network agency, Nova Broadcasting Group has bagged the media rights of the UEFA EURO 2024 and UEFA EURO 2028.
Through this agreement, Bulgarian football fanatics will be able to catch the live-action of the most iconic European competition. Other than this, the sports devotees in the nation will also gain access to exclusive coverage of three editions of the UEFA Nations League which are the 2022-23, 2024-25 and 2026-27 seasons. The network will also deliver the broadcast of all the games of the Bulgaria national football team to further connect with its audience and provide them with a vast range of football action.
Dirk Gerkens, the CEO of Nova Broadcasting Group and Director for Programming, Production and Advertising Sales at United Media commented on this deal and said, “I am happy to announce that Nova Broadcasting Group has won the broadcasting rights to the matches in the two forthcoming European football tournaments in 2024 and 2028. From this year on, we will also be airing another major European football event – the UEFA Nations League. We are proud to be the home of big sports and our viewers have the privilege to watch top-notch, versatile sports content that brings them unforgettable moments.”
Nova Broadcasting Group is the leading multi-platform media and technology unit of Bulgaria. The media unit will aim to strengthen its collaboration with UEFA to elevate its brand portfolio and recognition in the sports business and entertainment industries.