The Premier League club, Nottingham Forest have inked a new pact with Bally’s, the US-based gaming operator.
As per the pact, Bally’s has been named the club’s new front-of-shirt sponsor ahead of the new edition of England’s premium football competition. In addition, the US-based entity’s logo will be displayed on the men’s first team jerseys and across the club’s home stadium throughout the upcoming season.
Nottingham Forest’s new jersey displaying the Bally’s logo made its debut during the club’s pre-season fixture against the Serie A club, ACF Fiorentina.
Nottingham Forest owner Evangelos Marinakis said, “I would like to welcome Bally’s Corporation to the Forest family. We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this. As our Club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.”
Robeson Reeves, Chief Executive of Bally’s Corporation, commented, “Bally’s has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms. Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us. We’re excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally’s, we wish the Reds every success for the season ahead.”
The entertainment company, Bally’s Corporation, consists of 20 casinos and resort destinations throughout the United States and the UK. The company has 750,000 online monthly users and more than 11,000 employees.
After finishing seventh on the PL table, Nottingham Forest will look forward to finishing in the top five and playing in Europe. The club will kick off its new season against Brentford FC on Sunday, August 17, at 6:30 PM IST.
