The Premier League (PL) club, Nottingham Forest have announced a new partnership with Sodexo Live!, a global leader in hospitality services.
This five-year agreement sees Sodexo Live! take over the catering operations at the City Ground, the club’s home stadium.
As the official catering partner, Sodexo Live! will be responsible for all catering services at the City Ground, including matchday hospitality, corporate events, and conferences. The company’s focus on sustainability and ethical sourcing will ensure that the food and beverage offerings are aligned with the club’s values.
Claire Morris, CEO of Sodexo Live! UK&I expressed her excitement about the partnership, “We are absolutely delighted to partner with Nottingham Forest Football Club. This collaboration represents a fantastic opportunity to bring our food expertise in retail, event catering and hospitality to one of the Premier League’s most historic clubs. We are committed to creating an exceptional stadium experience for fans and visitors, ensuring that every match day and event is memorable. Our team is eager to begin this exciting journey and contribute to the continued success of Nottingham Forest.”
Paul Bell, Chief Operating Officer of Nottingham Forest Football Club, added, “We are excited to welcome Sodexo Live! to the Nottingham Forest family. With a proven track record in delivering top-tier hospitality and catering services, Sodexo Live! aligns perfectly with our vision for enhancing the matchday experience at the City Ground. This partnership will also bring the best possible service across the stadium and our brand-new Hospitality lounges for this season. We look forward to working with Sodexo Live! and creating a positive impact to all supporters and guests who visit the City Ground.”
Globally, Sodexo Live! supports some of the most well-known sports clubs, events, and stadiums worldwide. In the UK, it has partnered with Fulham, Brighton & Hove Albion, Newcastle United, and the home of Scottish football, Hampden Park. Internationally, it delivers events such as The French Open, the Tour de France, and the Miami Open.
In addition to this partnership, Nottingham Forest have recently signed a sponsorship agreement with Betway, an online betting and gaming entity.
Nottingham Forest made several notable signings during the 2024-25 transfer window to bolster their squad for another Premier League campaign. Notable additions include defenders David Carmo and Nikola Milenković, midfielders Elliot Anderson and Marko Stamenic, and goalkeeper Carlos Miguel.
After playing the first two games of the new season, the Reds are placed seventh in the Premier League with one win and one draw. They face Newcastle United in the EFL Cup round two on August 29 and Wolverhampton Wanderers in the English top-flight on August 31.