The Premier League (PL) club, Nottingham Forest have announced a new partnership with the online gambling operator, Parimatch.
As part of this strategic partnership, BVGroup’s Parimatch will be Nottingham Forest’s official UK betting partner, further demonstrating the brand’s strong dedication to supporting sports teams throughout the world.
On the deal, the Parimatch team mentioned, “We are thrilled to embark on this partnership with Nottingham Forest for the upcoming Premier League season. As the club continues its journey to solidify its position in the top tier of English football, we are excited to support them every step of the way.”
Paul Bell, Chief Operating Officer at Nottingham Forest, said, “We are delighted to welcome Parimatch as an official partner of Nottingham Forest Football Club. We look forward to collaborating with them throughout the 2024-25 season and integrating them into the Forest family.”
This news comes as Parimatch expands its sports sponsorship portfolio. In addition to the Nottingham Forest cooperation, Parimatch has extended its agreement with Leicester City for the 2024-25 season. In the past, Parimatch also developed similar agreements with Newcastle United, Chelsea FC and Aston Villa FC, which displays the brand’s commitment to solidifying its position in the sporting world.
Furthermore, Forest already have affiliations with Kaiyun and Betway. The former, an Asian-focused corporation, collaborated with the team during the 2023-24 season, and the latter agreement was revealed the day before the 2024-25 season began.