The Premier League side, Nottingham Forest have developed a sponsorship agreement with Betway, the online betting and gaming entity.
As part of the idea, the leading global online sports betting and gaming brand has been named the Forest’s official betting partner.
Betway, which is owned by worldwide digital gaming company Super Group, will have its logo displayed on the City Ground’s LED advertising boards throughout all Premier League, FA Cup, and Carabao Cup games.
Furthermore, the agreement also includes a number of special advantages to entice new and existing customers, including tickets, merchandise, and ‘play on the pitch’ experiences.
On the partnership, Super Group CEO, Neal Menashe, commented, “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase. Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
Paul Bell, Chief Operating Officer at Nottingham Forest, said, “We are delighted to welcome Betway as our Official Betting Partner. Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
The contract adds the team to the brand’s extensive list of partnerships, which comprises numerous football clubs, including Arsenal, New Jersey Devils, Atletico Madrid, and more, along with other sporting teams across the globe.
Betway will also collaborate extensively with the club to provide best-in-class training and activities as part of a long-term commitment to secure gambling.
The club will play its first game of the season against AFC Bournemouth, which is set to take place tonight at 7:30 PM IST.