Nothing, the London-based brand, has unveiled its association with the Indian Premier League (IPL) team, Royal Challengers Bengaluru (RCB), for the forthcoming T20 season.
As per the pact, the brand’s logo will be featured on the lead trousers of the RCB playing kit. Nothing’s logo will be displayed on the left leg for the right-handed batters and the opposite leg for the left-handed batters. In addition, Nothing has been named the IPL team’s associate sponsor. Both parties involved share the same passion for inspiring change and representing fans.
Speaking about the association Akis Evangelidis, Co-founder & India President, Nothing said, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.”
Rajesh Menon, COO, Royal Challengers Bengaluru, said, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”
The upcoming season of the IPL commences on March 22, 2025, with the defending champions, Kolkata Knight Riders (KKR), taking on RCB at the Eden Gardens.