FIFA has announced on their official website about awarding key media rights to Netherlands public broadcasting channel, Nederlandse Omroep Stichting (NOS) for the FIFA Women’s World Cup Australia & New Zealand 2023. This also sees NOS having the media rights for the upcoming Women’s European Championship 2022.
The key-media rights in this deal mean NOS will have the right to show only twenty-five matches of the tournament, which includes the opening match of the tournament, and any Dutch national team matches. Later on, they have the right to broadcast all the knockout matches of the tournament on their leading channels.
Earlier in 2019, NOS achieved highly engaging audiences for women’s football as the broadcasting channel recorded 5.5 million viewers for the Women’s World Cup 2019.
FIFA’s Chief Commercial Officer, Kay Madati, said, “NOS is a very experienced broadcaster of women’s football, having broadcast international women’s football tournaments in the Netherlands since 2009. We are pleased to extend our long-standing partnership with NOS to the FIFA Women’s World Cup 2023™ and look forward to working with NOS to continue helping to showcase women’s football and bring matches to as many Dutch football fans as possible.”
NOS Sports Editor-in-Chief Martin Nutter said in a press release, “As the Orange Women perform, the major tournaments become true superhero events with the matches being collectively tested. So it is very good that not only all the qualifying matches and the upcoming European Championship can be watched on public broadcasters, but also the 2023 World Cup.“
The Women’s World Cup is scheduled to take place between 20th July 2023 to 20th August 2023, and the event will be co-hosted by Australia and New Zealand. While there will be a major change in this edition of the Women’s World Cup as for the first team it will include 32 teams, earlier which had 24 teams.
The last Women’s World Cup was held in France in 2019, where the USA defeated the Netherlands with a 2-0 scoreline and lifted the precious trophy for a record 4th time.