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Norwich City inks partnership with DraftKings

DraftKings has been around in the United States since well before legalised sports betting became available in 2018.

The US betting company, DraftKings has formed a fantasy sports partnership with the English Premier League outfit, Norwich City. The company will be the team’s official fantasy sports partner for the remainder of the 2021-22 Premier League season, according to the agreement.

DraftKings has been around in the United States since well before legalised sports betting became available in 2018. When it first opened its doors in New Jersey in August 2018, it was primarily a provider of daily fantasy sports (DFS), but it quickly expanded into sports betting.

This new partnership will result in the creation of regular content and increased brand awareness for DraftKings throughout Norwich City Stadium. It also includes positioning on the club’s website, social media channels, and other locations.

Jeffrey Haas, Senior Vice President of International Strategy, DraftKings, said, “We are excited to work with the entire Norwich City team to bring our industry-leading daily fantasy sports experience to their supporters. Through our platform, sports fans can not only draft line-ups for the remainder of the season but can also participate in daily contests, giving them more ways to show their pride and support for Norwich City and their players.”

Norwich City’s Commercial Director, Sam Jeffery, commented, “We’re excited to add DraftKings to our fantastic roster of partners this season. DraftKings is a huge brand in the States and we’re delighted the business has selected Norwich City to help support their growth in the UK.

“As a club that concentrates on innovating the fan experience, we’ll be working very closely with DraftKings to learn from their successes and look forward to the content we’ll be collaborating on to enhance the fans’ viewing enjoyment.”

This agreement is a part of the gambling company’s ongoing expansion of its UK soccer operations. In 2016, the company formed alliances with English Premier League clubs Arsenal and Liverpool as part of a global expansion strategy.

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