The EFL Championship club, Norwich City FC have announced an extension of their primary partnership with Spreadex Sports.
The renewal has signified a continuation of the successful collaboration between the two entities for a third consecutive year.
The partnership will see Spreadex Sports maintain a prominent presence at Carrow Road Stadium. In addition to brand visibility, the agreement includes ongoing fan engagement initiatives, such as social media competitions offering signed merchandise and match tickets.
Commenting on the extension, Andy MacKenzie, Head of Marketing at Spreadex, said, “We are thrilled to be able to enter into a third season in partnership with Norwich City.
“Over the past couple of years, as well as having our branding on display at Carrow Road, we’ve also had some fantastic successes in terms of engaging with supporters by running merchandise giveaways and match ticket competitions via our social media channels on X, Instagram and Facebook.
“It’s been a pleasure working with everyone at the club these past two years and after the Canaries reached the play-offs last season, we can’t wait to see what lies in store for the side this term under new leadership.”
Norwich City’s Head of Partnerships, Jonathan Casbon, added, “Spreadex are a highly respected UK betting organisation and we’re grateful for their support ahead of a very exciting season for the club.
“Andy and his team have developed a strong understanding of the preferences of our fans and community during our time working in partnership and we look forward to continuing our great relationship together through this season.”
Spreadex Sports is a prominent UK-based betting company renowned for its innovative approach to sports betting. Offering spread and fixed-odds betting, Spreadex provides a diverse platform for sports enthusiasts. With a strong emphasis on fan engagement and a commitment to responsible gambling, the company has established itself as a leading player in the industry.
Spreadex Sports joins the Canaries’ recent brand partnership for the 2024-25 season which includes Sanders Coaches, Mayday, Yellow Brick Mortgages and Blakely Clothing.
Norwich City enjoyed a promising 2023-24 campaign, securing a sixth-place finish in the Championship and a place in the playoff final. Despite their impressive run, the Canaries were unable to secure promotion to the Premier League, falling short in the playoff final.
With a demanding fixture list ahead, Norwich City will be looking to build on their strong foundations and compete for promotion back to the highest level of the English football league system.