The two-time Abu Dhabi T10 champions, Northern Warriors have inked contracts with UPL Ltd, which is a worldwide provider of sustainable agriculture products and solutions, along with nurture.farm, a digital stage for growers, farming communities and food systems. UPL Ltd has been named as the Principal Sponsor, while nurture.farm is the Official Sponsor. The main aim of the sponsorship is to create awareness about sustainable agriculture practices and promote the overall spirit of sports.
The ongoing Abu Dhabi T10 is being played at the Zayed Cricket Stadium in Abu Dhabi since November 19, the final will take place on December 4, 2021. The format is a new way and an initiative to introduce cricket into the Olympics.
Ashish Dobhal, Regional Director, UPL Ltd. commented, “UPL is proud to have partnered Northern Warriors. Through this association, we hope to create awareness about sustainable farming practices and support the growth of the next generations of athletes. In line with our pledge to reimagine sustainability, our focus is completely on sustainable development, including efficient utilization of natural resources and adapting and building resilience to climate change. At UPL, we are proud to put the farmers’ needs first and create sustainable products and services around their requirements.”
Dhruv Sawhney, Business Head and COO, nurture.farm, said, “We are excited about our association with the Northern Warriors team who are the reigning champions of the T10 league. At nurture.farm, as an ag-tech startup, we dedicate this association to our northern warriors—the 25000+ paddy farmers, across 450,000+ acres of farmland from Punjab and Haryana, who joined our #EndTheBurn movement this current Kharif harvest season in India and chose to adopt our sustainable solution to manage their crop stubble instead of burning it. This is a big and important step for us towards us creating a resilient farming ecosystem and a sustainable environment.”
Rajeev Khosla, CEO, Northern Warriors said, “UPL Ltd is reputed for its sustainable farming solutions and has benefitted farmers through its innovative products. We are delighted to have UPL Ltd and nurture.farm on board as our sponsors. We look forward to a long-term and mutually beneficial relationship.”
Northern Warriors are one of the talented teams in this league having won twice in the past. They are the defending champions and will look for a third title. The team includes the likes of Rovman Powell, Chris Jordan, Moeen Ali, Upul Tharanga, Imran Tahir, Samit Patel. Currently, Northern Warriors have played three matches and haven’t tasted success in any of them.