The Indian Super League team (ISL), Northeast United Football Club (NEUFC) have signed a deal with Seagram’s Imperial Blue from the 2021/22 season. The official announcement from Seagram’s Imperial Blue came on Thursday.
There was a press conference arranged by Northeast United FC on Thursday, which was attended by Akshay Basrur, Club Secretary of NEUFC, and players- Provat Lakra, Jestin George, Laldanmawia Ralte and Joe Zoherliana.
Through this partnership, both organisations want to reach out to the youth. Seagram’s Imperial Blue has always focused on having the connection of youth in their business decisions. In this agreement with Northeast United FC, they will be doing the same. Both of them are looking at mutual benefits and want to improve their brand recognition among consumers.
“Imperial Blue believes in honoring the passion points that resonate strongly with our customers. So, this partnership strengthens the region as they follow the progress & the achievement of their most cherished team Northeast United Football Club. Because NEUFC, Imperial Blue is a powerful ally of the customers in their moments of conviviality . The superstars of the team represent a union of ability, passion, ambition, and local pride. We look forward to a great season of football. We wish all the luck to the team for the forthcoming season,” said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India.
“This association marks the coming together of two iconic brands who have the Northeast consumer at their heart. Seagram’s Imperial Blue is always known to create a deep-rooted bond with the consumers by offering experiences ahead of the category. We are proud to have the brand on board and see this as a symbiotic relationship. One where Imperial Blue will get to further strengthen its brand love with the consumers and NEUFC gets to be a part of the various moments of conviviality that Imperial Blue celebrates with its consumers. Cheers to that,” said Priya Runchal, CEO of Northeast United Football Club.