Noise, one of the renowned names in lifestyle tech brands, has unveiled a new brand campaign, ‘Made of Noise’, featuring its brand ambassador and the Indian cricketer, Virat Kohli. Along with him, the campaign also includes Taapsee Pannu.
This campaign represents an important step in Noise’s brand storytelling as the company marks ten years of innovation and leadership in the smart wearables industry. The ad emphasises the power of welcoming outside voices to beneficially impact any individual’s journeys and push them towards success while listening to their voices. The campaign also shows how these outside influences, whether praise, criticism, views, or feedback, also help to develop a person, making them more durable, resilient, and eventually more formidable.
With the help of the motto ‘listening to the noise within’ and ‘eliminating the external noise,’ Noise has made a name for itself on the international scene over the past ten years. The brand has been relentlessly innovative and excellence-driven owing to its inner voice. Noise is now enhancing its story to acknowledge the influence of other voices with ‘Made of Noise.’ The ad highlights how one’s identity and accomplishments are shaped by the interaction between internal and external noise, which is crucial for personal development.
In a world filled with noises, from fans’ applause to criticism, every voice plays an important part in defining one’s path. Noise recognises these environmental effects not only as background noises but as potent as the inner voice that shapes character and guides individuals to achieve the impossible. The “Made of Noise” campaign promotes the notion that people are all shaped by the noises around us—every voice, favourable or bad, adds to our growth and propels us forward.
The campaign focuses on its brand ambassadors and how they resonate with the new brand message on their journey. While they repeat the notion of ‘Listening to the Noise Within’ to define their success, they have also accepted external voices of support and criticism to pave the way for persistent progress and greater milestones. With a strong narration by Taapsee Pannu, the film follows the ambassadors as they negotiate the pressures of the outside world and how they use them to achieve success, making their noise and leaving a lasting influence in their fields.
Gaurav Khatri, Co-Founder, Noise, said, “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence.
“Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”
With this campaign, the brand confirms its dedication to understanding and interacting with its consumers on a deeper level. This initiative also aims to motivate every noisemaker to use all the noise in their lives as a source of power and potential, transforming it into a motivator for reaching their goals.