Nazara Technologies‘ subsidiary, NODWIN Gaming has unveiled the acquisition of a gaming agency and platform MCN/CSP, Trinity Gaming.
The newly announced deal is valued at INR 24 crore, making Trinity Gaming NODWIN Gaming a fully-owned subsidiary. Trinity’s 100% share capital acquisition will consist of a secondary sale and stock swap of NODWIN Gaming shares worth up to INR 24 crore. A total of INR 4.8 crore will be payable partly by Cash consideration, and the rest of INR 19.2 crore will be a swap of NODWIN Gaming’s equity shares.
Akshat Rathee, Co-Founder of NODWIN Gaming, commented, “Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India.”
Abhishek Aggarwal, Co-Founder of Trinity Gaming, stated, “Joining forces with NODWIN Gaming is a momentous step for us. The synergy between our teams will accelerate our vision of creating unmatched opportunities for content creators in India, expanding the gaming ecosystem while helping brands connect more deeply with this highly engaged audience. We are excited about the future and the immense growth that lies ahead.”
Shivam Rao, Co-Founder of Trinity Gaming, added, “With NODWIN Gaming’s unparalleled expertise in esports and global reach, coupled with our focus on creators and brand partnerships, we are poised to deliver innovative and compelling solutions for the gaming community in India. This acquisition marks the beginning of a new era of opportunities for creators, and brands alike.”
Trinity Gaming was founded by entrepreneurs Abhishek Aggarwal and Shivam Rao in 2019. The Indian gaming agency is a Creator Service Provider (CSP) for Meta and the solo Gaming MCN (Multi-channel Network) for YouTube in gaming in India. Trinity Gaming has associations with Krafton, iQOO, and Realme and manages over 1000 creators.
The development will enable NODWIN Gaming to enhance Trinity’s portfolio in emerging markets such as SE Asia, Africa, Central Asia and the Middle East.
Trinity’s expertise in content creation, digital marketing, and agency activations makes it a valuable addition to NODWIN Gaming’s portfolio, enhancing its ability to forge impactful partnerships with gaming creators and brands.