Wings Lifestyle, a gaming accessories firm that produces and sells high-quality and inexpensive gaming audio gear, has received a strategic investment by NODWIN Gaming, a significant subsidiary of Nazara Technologies Limited.
NODWIN hopes to expand and strengthen its retail presence, as well as expedite its direct-to-consumer approach for India’s gaming and e-sports fans, through this partnership. Following this development, the idea is to release a special series of gaming headphones based on popular Indian gaming and e-sports talents and influencers.
NODWIN Gaming, founded in India, has been nourishing the dynamic gaming and e-sports environment both domestically and internationally since 2015. The organization, which is driven by new ideas and passion, provides expertise and solutions in all facets of the e-sports market.
From tournaments and events to influencers and content, marketing and activations, they’ve got it covered.
Players, spectators, and brands are engaged and inspired by the innovative insights given by highly competent team members and management. The firm invests in emerging markets all across the globe. Its expansion has now reached South Africa, South Asia, and the United Arab Emirates.
“Strategic investments like these enable us to achieve our vision of creating successful multi-dimensional gaming and e-sports strategy. We believe that Wings Lifestyle and NODWIN Gaming share multiple synergies; be it our influencers, our tournament IPs sponsorship, or our gamer community businesses. This investment will hopefully fill in the gap created by the huge demand for customized earbuds and headphones among the gaming and e-sports community. It will further solidify the brand NODWIN in our target audience post our recent acquisitions. We are delighted to bring Wings into the NODWIN Gaming ecosystem and look forward to together amping up the esports sector in India and across the world,” stated Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.
“We feel very excited and honoured to partner with NODWIN Gaming in our mission towards creating quality gaming products for India’s youth. We built the company completely bootstrapped for the last 3 years and have successfully brought it to where it is today. We now feel it is the right time to get external funding and grow Wings to become a global gaming brand. NODWIN Gaming and Wings share a common vision of supporting and growing the gaming community and we couldn’t have asked for a better partner in this journey,” commented Nishit Sharma and Vijay Venkateswaran, Co-founders Wings Lifestyle.
In the past NODWIN Gaming had teamed up with the global gaming host platform, Challengermode.