NODWIN Gaming, a worldwide leader in esports and gaming in emerging countries, has obtained exclusive distribution rights for the 10th edition of The Game Awards in India, Myanmar, Uzbekistan, Indonesia, the Philippines, Thailand, Malaysia, Vietnam, and Taiwan.
This historic agreement opens a new chapter in the awards’ global reach and demonstrates NODWIN Gaming’s dedication to promoting gaming culture in developing nations worldwide. It also brings the much-anticipated annual celebration of video game and esports excellence to a larger international audience.
The Game Awards began in 2014 as an annual awards show to recognise achievements in the video game industry. This incredibly important event, which also received 118 million global livestreams in 2023, for the global gaming business will now be aired and provided in other regions owing to this agreement. The Gaming Awards are at the heart of popular culture, providing a forum for game publishers, studios, streamers, the music industry, and cutting-edge businesses to share important news and surprises with a worldwide audience. The Game Awards’ 10th anniversary is scheduled on December 12, 2024.
The Game Awards, led by NODWIN Gaming, will be available through 17 additional distribution channels, including TV, regional OTT, online stations, and influencer channels, in India, Myanmar, Uzbekistan, Indonesia, the Philippines, Thailand, Malaysia, Vietnam, and Taiwan, increasing reach and visibility in some of the the globe’s most rapidly expanding gaming and esports markets.
NODWIN Gaming has collaborated closely with Geoff Keighley for over a decade, and this new chapter of the cooperation with The Game Awards demonstrates NODWIN’s dedication to enabling the gaming ecosystem in these expanding markets. NODWIN Gaming hopes that by gaining exclusive rights, it will develop a stronger link between global gaming culture and local audiences, resulting in a seamless viewing experience for fans and supporters in each country.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, “As NODWIN Gaming continues to expand into new markets, we are thrilled to bring The Game Awards to fans across emerging markets. Our goal has always been to bridge the gap between global gaming content and the youth audience in high-growth markets. NODWIN Gaming has been a long-time supporter and partner of The Game Awards and their commitment to empowering gaming across the world aligns perfectly with our mission to support and showcase gaming excellence internationally.”
Geoff Keighley, the Founder and Host of the Game Awards, said, “We are excited to continue our partnership with NODWIN to bring The Game Awards to more viewers in more emerging markets around the world. Our 10th-anniversary show will be the biggest global celebration of games.”
NODWIN Gaming will give unique access to The Game Awards by expanding its strategic network and distribution relationships, leveraging these territories’ immense potential. With NODWIN Gaming’s expertise in bringing exciting gaming and esports content to youth audiences, the Game Awards distribution is set to be a watershed moment for gaming culture in these locations.
