One of the world’s leading esports organisations, NODWIN Gaming has signed collaborations with India’s game streaming and esports platform, Loco and an android lock-screen platform, Glance. Both the entities will serve as NODWIN Gaming’s digital streaming partners for the forthcoming mega Battlegrounds Mobile India (BGMI) Master Series Tournament, which will begin on June 24, 2022.
Loco has hosted over 32 BGMI tournaments since its inception, with its live viewership steadily increasing.
Ashwin Suresh, Founder, Loco, said, “We are very excited to partner with NODWIN Gaming once again after our landmark NODWIN Loco All-Stars Invitational in April which saw the highest concurrent viewership for any esports tournament on an Indian game streaming platform. NODWIN is looking to take things to the next level with the BGMI Master Series and there’s no better home for it than India’s largest game streaming platform, Loco. Being the Indian gaming community’s town square, we expect a majority of viewership for this tournament to occur on Loco and we look forward to delighting our users with yet another high-quality event experience.”
Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming, “We are very excited about this never-before-attempted televised esports event. We’re making sure the tournament can be accessed across platforms be it television or the digital medium. You can watch it on Star Sports 2, and we’ve also tied up with Loco and Glance Live for further digital access. Through these partnerships, we want to amplify the biggest event in the esports calendar this year! Both these brands will give access to advertisers associated with the tournament an extended consumer base while letting us promote a 360-degree outreach to both the digital and linear television audience.”
The Battlegrounds Mobile India Masters Series will take place at the NODWIN studios in Delhi from June 24 to July 17, 2022. The championship will have a prize pool of INR 1.5 crore. The winner’s team will receive $2,500,000 in prize money, as well as $100,000 for the tournament’s Most Valuable Player.
The tournament will feature the top 24 teams, who will compete in three groups of eight players each. These three groups will compete for three weeks, with the top team on the leaderboard at the end of the fourth or final week winning the tournament. The championship finals will take place from July 13 to July 17, 2022.
From June 24, between 8.00 PM IST and 11.30 PM IST, fans will be able to witness all of the action from the BGMI Masters Series 2022 on Star Sports, Loco, and Glance Live. The show will be broadcast in Hindi, Tamil, and English.
On June 20, 2022, at 8:30 PM IST, the official TV advertisement will roll out on NODWIN Gaming’s social media and YouTube.