The gaming and esports division of Nazara Technologies, NODWIN Gaming has developed a partnership with Konami Digital Entertainment, a global leader in digital entertainment, for the ‘eFootball Diwali Showdown.’
This distinctive influencer event included eight of India’s most prominent gaming influencers, with S8UL Aman coming victorious following a thrilling group stage and knockout-style competition.
The competition included prominent players such as Dreamboy, Yes Smarty Pie, Ezio18Rip, Sid, Senpai Spider, K18, and Binks. To add to the holiday excitement, Konami has announced specific in-game prizes for Indian gamers. Participants can log into eFootball to obtain special Diwali-themed goodies, such as unique player packs featuring significant Indian football players and limited-edition Diwali-themed jerseys.
Several tournament competitors, including K18, Senpai Spider, and Yes Smarty Pie, will increase fan engagement by live-streaming the matches on their YouTube accounts, making the viewing experience more engaging.
Konami’s Diwali activities demonstrate its dedication to India’s rapidly expanding mobile gaming sector. As a free-to-play product, eFootball is available to players from all backgrounds, fostering inclusion in the gaming community. The game gained popularity when FIFA designated it as an official title in the FIFA World Cup, with India among the 18 nations taking part. In addition, eFootball will take part in the Ministry of Information and Broadcasting’s WAVES Esports Championship 2025 (WESC).
Konami announced that eFootball has achieved 700 million cumulative downloads globally, demonstrating its global appeal and relevancy in the gaming market.