The gaming and esports division of Nazara Technologies, NODWIN Gaming has announced partnerships with Android and Garnier Men for Battlegrounds Mobile India Series (BGMS) Season 3.
Android BGMS Season 3’s exhilarating action returns to Star Sports for the third year, with elite BGMI squads competing. The competition only employs high-performance Android smartphones.
Andorid has been appointed as the competition’s title sponsor, while Garnier Men is making its first venture into e-sports gaming.
Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India, said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”
Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Media and Corporate Brand, commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”
The Android BGMS Season 3 premiere weekend was a tremendous hit, with peak viewership topping 140,000. The competition began with a three-day Opener Week at the Android Arena in New Delhi, which included 24 teams. The top 18, comprising Team 8Bit, OneBlade, IQOO Soul, and Team X Spark, have made it to League Week. Team Z and Godlike Esports, which were picked by crowd voting, also advanced. Nevertheless, Team Limra, Gujarat Tigers, Viking Esports, and FS Esports were all eliminated.
Throughout League Week, the 20 teams will participate in Survival Week and the Domination League stages. The top four teams advance directly to the finals, while the other 16 meet in the playoffs on August 6 and 7. From August 9-11, the top 12 Playoffs teams and the four best League Week teams will compete for the BGMS Season 3 crown.
This season also features three fascinating formats: Powerplay (active throughout the tournament), Bounty (active during League Weeks – Survival week and Domination week), and Impact Player (active during League Stage weekend matches: July 27-28 and August 3-4).
Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming, said, “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide.
“Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory.”
Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z, and Godlike Esports have advanced to the League Week of Android BGMS Season 3.
Android BGMS Season 3 will be broadcast on Star Sports 2 in English and Star Sports First in Hindi every Monday through Saturday at 7:00 PM. On Sundays during league weeks, playoffs, and finals, the telecast begins at 6:30 PM. The competition will also be broadcast live on the YouTube of Star Sports and NODWIN Gaming.
Notably, Crunchyroll and Red Bull have joined together for Android BGMS Season 3. Both entities want to connect with the audience and improve the overall experience for players and fans.