NODWIN Gaming has acquired a 100% stake in the merchandise retail platform, Planet Superheroes (PSH). This made the manufacturing firm, Superhero Brands Pvt. Ltd., the official subsidiary of NODWIN, which is managed by Nazara Technologies.
The transaction of this deal accounted for a whopping Rs 4.90 crore, which will enable the company to enter the D2C business. The gaming giant aims to offer global merchandise to youth via its popular platforms such as India Premiership, VCC, NH7 and DreamHack through this merger. After this move, the Indian firm also desires to expand its horizon by exploring associations with global gaming leaders like KRAFTON, Gameloft, Riot Games, etc to generate relevant merchandise for its corresponding popular games.
On this huge agreement, Akshat Rathee, the founder and MD of NODWIN Gaming said, “The acquisition of Planet Superheroes will enable NODWIN Gaming to have another strategic touchpoint with fans that celebrates a common love for all things gaming, pop culture and esports. We believe in increasing the existing offering of global brands to include mega tournaments, Games and even the popular talent and players like Mortal, Samay Raina, Tanmay, Ankit Panth and others.”
Jaineel Aga, the founder and CEO of Planet Superheroes also commented on this massive association, “There is huge untapped monetisation potential for gaming companies via merchandising and we share a common vision in realising this potential with PSH joining NODWIN. I believe we will get two immediate wins, a larger consumer base for our existing IPs and a new supply of licenses and partnerships in the gaming industry. I have known Akshat since we met on a Comic-Con panel discussion a few years ago and am very excited to join hands to leverage the talent and influencer access that NODWIN can provide us.”
Superhero Brands Pvt. Ltd. is an established Indian manufacturer which manages Planet Superheroes. The firm is engaged in selling licensed character apparel and accessories and had a turnover of Rs 2.79 crore, recorded in October 2021.