The gaming and esports division of Nazara Technologies, NODWIN Gaming has onboarded Atin Suri as Global Head of Experiential Marketing.
With a track record of creating cutting-edge, immersive brand experiences in a variety of marketplaces, Atin is poised to further NODWIN Gaming’s objective of captivating and thrilling audiences everywhere.
Atin’s new job will be to manage NODWIN Gaming’s worldwide growth plans in experiential marketing, particularly white-label events and activations. His skill in developing strategic marketing efforts and effective messaging for an international audience complements NODWIN Gaming’s strategy as it expands its industry presence and deepens audience engagement.
NODWIN Gaming aspires to give comprehensive entertainment to global youth through a varied spectrum of intellectual assets that include esports, gaming, pop culture, music, and comedy. Atin’s significant experience in delivering personalised and engaging on-ground experiences will be critical to increasing customer engagement and brand memory.
Atin commented, “For me, experience is everything. I’ve always sought to push the envelope at the intersection of technology and immersive experiences. At NODWIN Gaming, I see endless opportunities in experiential marketing, especially as the company expands further into youth-focused experiences globally.”
Prior to joining NODWIN, Atin established The Experiential Hub, an agency known for producing unique brand events and activations. His groundbreaking work in experiential marketing has culminated in countless landmark initiatives, including substantial contributions to India’s flourishing esports community. Atin was vital in the successful cooperation with NODWIN Gaming’s Co-Founder and Managing Director, Akshat Rathee, to develop Dew Arena, India’s largest offline gaming tournament.
They also brought DreamHack, the globe’s largest gaming event, to India, a ground-breaking endeavour that received the Best Intellectual Property award at the WOW Awards Asia 2019. Atin has played an important part in organising major esports tournaments in India, such as ESL One, PUBG Club Open, and PMPL South Asia.
Akshat Rathee said, “We are thrilled to welcome Atin to NODWIN Gaming. Having collaborated with Atin on previous projects, we have always admired his ability to introduce fresh and bold ideas. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences on a global scale.”
Furthermore, Atin Suri has garnered several distinctions during his career, including the JWT HiP Club Rising Star, the PepsiCo CEO Award, and the Tech India Award, demonstrating his impact and creativity in the field of experiential marketing.
