Nissan India, the official sponsor of the ICC Men’s T20 World Cup, has joined forces with Big FM to commemorate the cricketing event through a number of international initiatives.
Nissan, whose Magnite SUV is the championship’s official vehicle, will launch its ‘T20 Break Boundaries- Cricket ka Pyaar Jo Karey Har Sarhad Paar’ initiative, which will highlight cricket’s global unifying power. Nissan and Big FM will start the campaign that will leave a lasting impression on cricket fans through a series of on-air and digital engagements.
Big FM RJs will reach out to RJs across the globe to express their passion for the sport, and the broadcasting network will bring together a community of cricket lovers from all over the globe whose love for the game #BreaksBoundaries. The RJs will also welcome listeners to tell experiences about their love for cricket, with the wackiest stories winning cool Nissan merchandise. The campaign will also include podcasts based on the inspirational journeys of players from different teams.
Sunil Kumaran, COO, Big FM, said, “Cricket has broken boundaries to become a larger celebration across the globe. We are thrilled to associate with Nissan and provide our audience with an immersive experience beyond the frontiers of winning and losing. This is a step forward for the radio network to engage and entertain fans who anxiously await the T20 #BreakBoundaries.”