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Nissan collaborates with INOX as official sponsor for live screening of ICC Men’s T20 World Cup

INOX will be screening all the fixtures of India, along with some crucial league games, semi-finals and the final.

Multiplex chain INOX Leisure LTD has teamed up with Nissan India to be the official sponsor of the T20 World Cup screening at INOX. In this agreement, Nissan India and INOX will work together across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions for their executive clientele and dealer partners. Nissan has been appointed as the official sponsor of ICC Men’s T20 World Cup while Nissan Magnite has been named as the official car of ICC Men’s T20 World Cup 2021.

INOX will be screening all the fixtures of India, along with some crucial league games, semi-finals and the final. INOX will showcase all live fixtures in multiplexes in all Indian major cities.

While speaking about the agreement, Anand Vishal, Chief Sales and Revenue Officer – INOX Leisure Limited said, “With an aim to provide a holistic experience to our patrons, we have constantly been working on our alliances to help us elevate their cinema-going experience. The ICC Men’s T20 World Cup is one of the much-awaited cricketing events across the globe, and it is a privilege for us to screen the matches LIVE at our cinemas. The partnership with Nissan India adds a new dimension and further strengthens our brand offering, and we invite our patrons to come and experience the unparalleled and stadium-like feeling when they watch the World Cup matches together on our giant screens cheering for Team India. We thank Nissan for partnering us as we offer this unique experience which brings together India’s two most profound passions, Cricket & Cinema.”

The ICC Men’s T20 World Cup is one of the greatest cricket events India looks forward to. It’s a moment of great pride for us that the “Make in India, Make for the World” SUV – the Big Bold Beautiful Nissan Magnite” is the Official Car of ICC Men’s T20 World Cup.Nissan is happy to associate with a dynamic brand like INOX towards bring world class viewing experience to the cricket fans on the theme of #BreakBounderies. The theme that embodies the spirit of cricket as a sport and is echoed by the Cricket fans in their day to day lives as they thrive to move beyond in life breaking boundaries,” said, Rakesh Srivastava, Managing Director, Nissan Motor India Pvt. Ltd.

The marquee international T20 competition is currently taking place in the UAE and Oman, staged by the Board of Control for Cricket in India. The league stage commenced on October 17 while super 12 will start on Saturday, October 23. The first fixture will be played between Australia and South Africa at the Sheikh Zayed Stadium, Abu Dhabi at 3:30 PM IST. India will be playing their first game of the competition against Pakistan on Sunday, October 24.

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