Bata, a global leader in footwear and accessories, has announced a strategic partnership with the Indian wrestling sensation, Nisha Dahiya.
The collaboration marks the launch of an upgraded Power collection, the brand’s athleisure line designed to empower and inspire fitness enthusiasts.
Nisha Dahiya, a rising star in Indian wrestling, perfectly embodies Bata’s ‘Stronger Inside’ philosophy. Her unwavering determination and relentless pursuit of excellence align seamlessly with Power’s commitment to fostering strength, perseverance, and a winning mindset.
Through this partnership, Bata aims to inspire millions across India to unlock their inner strength and achieve their fitness goals. By associating with Nisha Dahiya, the brand hopes to ignite a spirit of empowerment and self-belief.
Commenting on the association, Deepika Deepti, Head of Marketing, Bata India, said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”
Bata, with over a century of heritage, is renowned for its comfortable and durable footwear. The Power brand, a dynamic extension of Bata, caters to the active lifestyle segment, offering a perfect blend of performance and style.
The new Power collection boasts significant enhancements, including a 25% increase in energy return, improved durability, and a cutting-edge 4D-engineered tech mesh upper. Available in both the Power Energy and Power Acti-wear ranges, the collection is tailored to meet the demands of high-performance athletes and fitness-conscious individuals.
Nisha Dahiya will be vying for an Olympic medal on August 5 in the Women’s freestyle 68 KG category.