Nippon Paint (India), the paint manufacturer has released a television commercial to commemorate another year of partnership with the Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB). Nippon’s association with the illustrious team is in its second year.
In this TVC, Karnataka can be seen as the true inspiration as several prominent landmarks, symbols and personalities from the state have been featured. The tagline for this commercial is ‘Namma Karnataka, Namma Nippon Paint’ which means ‘Our Karnataka, Our Nippon Paint’. This TVC features RCB players, Faf du Plessis, Harshal Patel, and Mohammed Siraj. Print, television, and internet mediums will be utilised to promote the TV commercial.
Furthermore, Nippon Paint has a special RCB red paint colour that is only available at Nippon Paint dealer stores.
“We are thrilled to associate with the cherished RCB for the second year in a row. Karnataka is an important market for us and RCB celebrates the state like no other brand can. We look forward to many years of partnership,” said, S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division) when asked about their partnership with RCB.
“Our association with RCB has been very fulfilling for Nippon Paint and all of our stakeholders through our shared love for the team. We are pleased with how the TVC celebrates the essence of Karnataka and showcases what it means for us. Apart from the TVC, we have a series of digital ads and contests on our social media pages for RCB fans to look forward to. For customers who want to bring home the RCB red shade, it is available at all our dealer stores,” said Mark Titus- Assistant Vice-President-Marketing at Nippon Paint India Private Limited (Decorative Division).
The Faf-led RCB will face Delhi Capitals (DC) on April 16 Saturday i.e, today at 7:30 PM IST.