Ninjas in Pyjamas (NiP), the esports organization from Sweden, inked a sponsorship agreement with the energy drink brand, Red Bull.
In this development, the branding of the organisation is visible on NiP’s CS:GO jerseys at the ongoing BLAST Premier Fall Finals which will last till November 28.
Speaking on the collaboration, Hicham Chahine, CEO of NiP, said, “Red Bull has been in the game almost as long as we have —and where there is esports, there is Red Bull. It’s a feeling that Ninjas finally got their wings! Seeing the raging crimson bull on our NIP jerseys will be a proud moment for our organization.”
Toni Kaski, Vice President of Commercial Partnerships at NIP, stated “NIP is thrilled to be Red Bull’s first esports partner in Sweden. We’re looking forward to introducing esports to a much wider audience and creating impactful and memorable experiences together!”
It has been an exciting year for Red Bull as it signed the dotted lines with the likes of Bybit, Peshawar Zalmi, and the Formula 1 Miami Grand Prix.