The Australian commercial free-to-air television network, Nine Entertainment Co. (Nine) and Paralympics Australia have announced that the former has acquired exclusive media rights to the Paris 2024 Paralympic Games.
Following the International Olympic Committee’s (IOC) recent awarding of exclusive audio-visual rights and non-exclusive audio rights to the Summer and Winter Olympic Games from 2024–2032, the landmark arrangement with Paralympics Australia positions Nine at the forefront of Australian Paralympic sports coverage as Australia’s official Paralympic Network.
The exclusive rights to the Paris 2024 Paralympic augment Nine’s recently extended relationships with the National Rugby League (NRL), Rugby Australia and Tennis Australia at a time when live sports keep showing their capacity to create substantial growth in streaming viewers as well as strength in free-to-air TV consumption.
Mike Sneesby, Nine CEO, said, “It is a privilege to be able to bring the Paralympic Games of Paris 2024 to Australia. We look forward to building our relationship with Paralympics Australia and ensuring the Paris 2024 Paralympic Games are accessible across more platforms than ever before.”
Catherine Clark, CEO of Paralympics Australia, said, “Once you experience Paralympic sport it leaves a permanent impression on you. Through this extraordinary new partnership with Nine we have the opportunity to showcase Para-sport and tell the extraordinary stories of our athletes and our movement to more Australians than ever before.”
Nine will provide viewers with unparalleled images and sounds of the Paralympic Games of Paris 2024 along with free-to-air and streaming coverage via 9Network, 9Now, and Stan.
Along with this, key moments will be broadcast all over its talk radio stations, 2GB Sydney, 3AW Melbourne, 6PR Perth, and 4BC Brisbane, and full coverage will be published throughout Nine’s suite of print and online publishing platforms, including The Sydney Morning Herald, The Age, Brisbane Times, WAtoday, The Australian Financial Review, and nine.com.au.
Australian consumers will be able to log on and tune in anywhere, anytime, and on any gadget to obtain the very newest Paralympic Games news and coverage by utilising the network’s diverse streaming, television, radio, and digital platforms.