Nimbus Realty has renewed its partnership with Indian boxing legend Mary Kom, reappointing the six-time world champion as its brand ambassador for another two years as the real estate developer continues to strengthen its brand identity through purpose-led marketing and long-term celebrity associations.
The renewed agreement extends a relationship that began in June 2023, with Mary Kom set to remain the face of Nimbus Realty’s integrated marketing initiatives across advertising, digital platforms and promotional campaigns. The extension, disclosed by Nimbus Projects Limited in a regulatory filing, reflects the company’s continued investment in brand-building through personalities whose values align with its corporate philosophy.
Under the renewed partnership, Mary Kom will promote Nimbus Realty’s residential portfolio, helping drive brand awareness, deepen customer engagement and reinforce consumer trust across key markets. The collaboration is aimed at positioning the developer around themes of resilience, integrity and excellence, qualities the company believes are embodied by the Olympic medallist and one of India’s most celebrated athletes.
Commenting on the renewed partnership, Yamini Agarwal, Director, Nimbus Group, said, “Mary Kom is much more than a sporting icon. She is a symbol of resilience, integrity and the limitless potential of women to lead and inspire. At Nimbus Realty, we believe enduring success is built on trust, perseverance and the courage to challenge conventions.
“Her remarkable journey mirrors the values that define our organisation, making this partnership a natural extension of our brand philosophy. We are delighted to continue this association as we strengthen our presence across markets while celebrating excellence and the transformative power of women’s leadership.”
Mary Kom added, “I am delighted to continue my association with Nimbus Realty. Every achievement in my journey has been driven by discipline, resilience and an unwavering belief in pushing beyond limitations. I am proud to partner with a brand that shares these values and is committed to building trust through excellence. I hope our continued association inspires more women and young people to believe in themselves, embrace challenges with confidence and pursue their dreams with determination.”
The extension further strengthens Mary Kom’s commercial endorsement portfolio, which also includes brands such as Utkarsh Small Finance Bank, Play Sports and Lupin, reinforcing her status as one of India’s most trusted sporting personalities for corporate partnerships.
Celebrity endorsements remain relatively uncommon in India’s real estate sector compared with consumer goods and automotive industries, making Nimbus Realty’s decision to continue its association with Mary Kom a notable long-term branding strategy focused on credibility, trust and emotional connection with homebuyers.
Nimbus Realty, the real estate arm of the Nimbus Group, has delivered millions of square feet of residential and commercial developments and continues to expand its footprint across the National Capital Region through a growing pipeline of premium housing projects.
