In a bold move to cement its dominance in the global sportswear market, Nike has renewed its exclusive partnership with the National Basketball Association (NBA) for another 12 years. This extended collaboration has ensured Nike remains the official provider of on-court uniforms and apparel for the NBA, WNBA, and NBA G League, reinforcing its deep-rooted ties to the sport of basketball.
The renewed partnership aims to expand the sport’s global reach while prioritizing the growth of youth and women’s basketball. Both Nike and the NBA share a vision of elevating the sport’s influence across all levels of play, with a focus on empowering future generations of athletes.
Commenting on the occasion, Elliott Hill, President and CEO of NIKE Inc., said, “Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League. Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
NBA Commissioner Adam Silver, added, “Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades. With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”
WNBA Commissioner Cathy Engelbert, continued, “Since our league’s inception, Nike has committed to a shared vision for girls and women’s basketball. Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fanbase while globally showcasing the WNBA.”
Beyond the league-wide agreement, Nike has also extended its partnership with the National Basketball Players Association (NBPA), maintaining its status as the official partner.
NBPA Executive Director Andre Iguodala expressed enthusiasm about the continued collaboration and said, “We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court. This partnership highlights the reach, influence, and impact of our members, driving basketball fandom and inspiring millions of people around the world.”
As part of the renewed deal, Nike and the NBA will introduce new fan engagement initiatives, including a joint membership program and exclusive content that deepens the connection between fans and the game. Additionally, both organisations will continue focusing on apparel innovation, ensuring athletes have access to cutting-edge, high-performance gear.
The Nike-NBA/WNBA partnership renewal comes at a pivotal moment for the sport, as basketball experiences unprecedented global popularity. Streaming giant Amazon Prime Video has secured an exclusive 11-year media rights agreement with the NBA and WNBA, further expanding the leagues’ media presence. The league’s multi-year partnerships with major companies, including United Wholesale Mortgage, Kendall-Jackson Winery, La Crema, and Dream11, highlight the sport’s growing influence across various industries.
Founded in 1964, Nike remains a dominant force in athletic apparel and footwear, blending performance-driven products with trendsetting fashion. Known for iconic releases such as the Air Jordans, the brand’s influence stretches beyond basketball, with recent deals including partnerships with the German, Uruguayan, and French football federations. Nike’s roster of global ambassadors, from LeBron James and Cristiano Ronaldo to Smriti Mandhana, Prithvi Shaw, Ravichandran Ashwin, and Shubman Gill in India, further strengthens its position as a global sports powerhouse.
With the renewed partnership, Nike and the NBA/WNBA are poised to continue driving the sport of basketball to new heights, fostering innovation, and inspiring fans and players worldwide.
