The inaugural FIFA Club World Cup 2025 Champions, Chelsea FC have announced a sponsorship agreement with Nicholson, one of London’s most historic cocktail brands.
With this deal, the brand has become the team’s official cocktail supplier. This new arrangement brings together two renowned names born and bred in London, representing a combination of heritage, creativity, and shared values. From the streets of Chelsea to the intensity of the London night, both Chelsea FC and Nicholson cocktails were formed and inspired by their home town.
Furthermore, the club will collaborate with Nicholson to improve the matchday experience for spectators at Stamford Bridge and Kingsmeadow. Fans will be able to enjoy a range of pre-mixed cocktails beginning tomorrow with the unit’s Premier League home game against Fulham, followed by our first Women’s Super League game of the season next Friday against Manchester City.
Nicholson will also launch a groundbreaking tap-based cocktail system at Stamford Bridge, providing fans additional options and time to enjoy a beverage experience on matchday. A low-alcohol alternative is also being considered as part of a shared commitment to encouraging responsible pleasure and choice for all fans.
Notably, the pact will also include a focus on the Chelsea FC Women’s squad, with Nicholson pre-mixed drinks available to spectators in the Bottomless at the Bridge hospitality area, as well as various hospitality and public admission locations around both stadiums. This season’s women’s team fixtures will also see the introduction of in-bowl drinking at some chosen Stamford Bridge matches, where Nicholson products will be available for fans to consume.
Oliver Boden, Partnership Sales Director for Chelsea Football Club, said, “We’re delighted to welcome Nicholson as an official supplier of Chelsea Football Club. As a brand with deep London roots and a clear passion for innovation, Nicholson aligns perfectly with the club and our vision for enhancing the matchday experience for all fans. This venture will bring fresh and exciting products to our venues and offer fans new, high-quality ways to enjoy their time with us.”
Alex Johns, CEO of Nicholson, said, “We’re incredibly proud to work with Chelsea FC to bring Nicholson’s unique range of pre-mixed cocktails to fans in every format from cans and bottles to on-tap serves delivered with speed and efficiency for the ultimate fan experience. Just like Chelsea FC, we stand for heritage, innovation and excellence, and this agreement gives us the perfect stage to share our range with one of the most passionate fanbases in the world.”
The agreement comes only days after the club signed FICO as its regional enterprise analytics partner in the United States. The Premier League (PL) and FICO will work on financial literacy initiatives to show how understanding credit and ratings can assist US citizens achieve their financial objectives.
