The professional ice hockey league, National Hockey League (NHL) has announced a significant multi-year association with New Era Cap, LLC, the international sports and lifestyle brand.
As part of the agreement, New Era will have the global rights to make and sell headgear and clothing for the league and all 32 clubs. The arrangement kicks up with the 2024-25 NHL season.
Christopher H. Koch, Chief Executive Officer of New Era, commented, “This partnership brings together two global brands, working together to grow a global game. While we have been working with individual clubs for decades, we are excited for our new agreement with the League and look forward to creating special moments for fans and players in North America and around the world.”
As the premier professional hockey league, the NHL draws athletes and spectators from all over the world. In a similar vein, New Era Cap has grown considerably in recent decades, establishing a strong and lively presence on several continents. They will collaborate to engage fans from the United States, Canada, and all over the world.
New Era’s association with the NHL stretches back to the 1990s, when the two organisations were associated by their mutual links to the Buffalo Sabres, the NHL team in New Era’s hometown that plays its games roughly a mile from the company’s worldwide headquarters. Since then, New Era has manufactured gear for some NHL franchises, and with this new deal, the company will now develop and sell caps and shirts for the league and all 32 teams.
Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President, said, “For decades, New Era has maintained a strong brand presence in the hockey consumer products landscape by combining an authentic appreciation for the game with a deep understanding of what’s igniting change culturally. With this expanded partnership, we are excited for the global opportunities ahead.”
Fans could obtain NHL goods from New Era Cap in an array of styles and designs at neweracap.com, NHLShop.com, and NHLShop.ca. The forthcoming collections will include current NHL and team logos, vintage marks, and event logos like the NHL Winter Classic and the NHL Stadium Series.