According to the announcement, Sweet has been formally named as the official NFT digital collectibles marketplace and NFT partner of the NHL, National Hockey League Players’ Association (NHLPA), and National Hockey League Alumni Association (NHLAA).
Due to this long-term partnership, the NHL would be able to establish a variety of distinctive NFT projects. And by doing so, they might give dedicated admirers or collectors fresh opportunities to expand their holdings. Users will be able to purchase, sell, receive, and exchange never-before-offered items from NHL’s historical past, according to the NHL. The NHL marketplace, run by Sweet, would provide a unique and fulfilling engagement experience for the overall infrastructure of the league.
Highlights from the NHL’s top events, like the NHL Winter Classic, NHL Stadium Series, and NHL Heritage Classic, would also be included in special stadium bundles.
Tom Mizzone, the CEO of Sweet, said, “We’re honored to be partnering on an industry-first launch with an organization as globally renowned as the NHL. Working closely with the League and the Associations.”
Furthermore, the NHL’s Sweet marketplace is projected to open in October when the 2022–2023 season commences.
This collaboration would be the first of its type to be category-exclusive. The release states that for the first time ever, the NHL, NHLPA, and NHLAA have teamed up to give NFTs in the form of contemporary and vintage video snippets and memorabilia from all over the League, featuring great players and NHL legends of the old days and today.
As the NHL Alumni Association’s Executive Director, Glenn Healy, said, “Sweet has done an incredible job of building the innovative platform and products that will bring NHL NFT Digital Collectibles to life. This collaboration has been worth the wait as fans will be able to access their favorite hockey history moments while we do our part to honor the past.”
The announcement’s conclusion mentioned that Sweet would also offer missions and assignments on the NHL marketplace, which would encourage fan participation since there are collectibles involved.