The ice hockey organization, the National Hockey League (NHL) has roped in an association with the telecommunication firm, Telstra. It is a five-year agreement that is signed to increase the global outreach of NHL games.
Through this partnership, Telstra will utilize its Global Media Network (GMN) to distribute 1400 NHL games per year to sports enthusiasts across the globe. With the vast ecosystem and networking of Telstra, these games will be delivered to notable media rights holders in Europe, Africa and the Middle East. In addition to this, the technology unit will dispense exclusive content of the prominent ice hockey league with the assistance of its broadcast operations centres situated in several notable cities such as London, Sydney and Pittsburgh. These subsidiary units manage and monitor the functioning of Telstra’s GMN 24/7 to sustain fluid connectivity and a stable network so to provide its audience with an enhanced viewing experience.
Dan Kim, the Senior Vice President of NHL, Media and International Distribution and Strategy, put forth his views on the prolonged collaboration and said, “With their Global Media Network, Telstra offers a level of flexibility, creativity and commitment that allow us to provide tailored, custom delivery solutions on a market-by-market basis. We will continue to share the excitement of live hockey with avid fans around the world and look forward to building audiences in new markets this season and beyond.”
Adam Day, the Vice President of Enterprise, Technology and Broadcast Sales, at Telstra Americas also commented on this smart association and said, “This exciting new partnership coincides perfectly with Telstra’s ongoing commitment to invest in its networks and offer new, innovative content delivery and distribution solutions to customers around the world. We look forward to helping the NHL expand its reach and showcase the spirit and excitement of the game to more sports fans globally.”
NHL has recently signed some robust commercial agreements. The deals include long term associations held with Extreme Network, Interwetten and the Russian broadcaster Yandex.