The professional ice hockey league in North America, National Hockey League (NHL) has announced a new sponsorship agreement with Veikkaus. Following this new association, the brand has been labelled as the official sportsbook of the NHL in Finland.
Veikkaus will have access to customised hockey content as a result of the agreement, enhancing and authenticating every customer’s experience.
Veikkaus, the betting company owned by the Finnish government, was created in 2017 through the union of the three betting and gaming organisations Veikkaus, Fintoto, and Finland’s Slot Machine Association. The exclusive right principle serves as the foundation of the Finnish system, which aims to manage game hazards and operate games responsibly. The mechanism ensures the legal protection of gamblers and guards against gambling-related fraud.
Veikkaus’ channels will obtain distinctive and interesting NHL content as part of the agreement, which covers the remaining portion of the current NHL season and the future 2023–24 season.
Furthermore, the NHL will include Veikkaus in the material on NHL.com/FI created especially for Finnish fans. Customers of VeikkausTV will be able to watch live broadcasts of regular-season and postseason games, as well as the Stanley Cup Playoffs, and participate in the action.
Veikkaus’ Relationship Manager, Tuomo Torkkola, said, “The NHL is one of Veikkaus Betting’s most popular offerings. By officially partnering with the NHL, we will be able to bring more content from the world’s highest-level hockey league to our channels in the future. Finns play big and visible roles in several NHL clubs, which interests our customers. Ice hockey is a very important sport for Veikkaus, and this collaboration expands our comprehensive ice hockey offerings even further. The NHL is a meaningful league with a number of Finnish stars for many of Veikkaus’ customers.”
Joseph Stravato, NHL Director, Business Development, said, “We are thrilled to partner with Veikkaus to deliver premium NHL content that hockey fans in Finland crave. This partnership is one of the many ways in which we work to super-serve NHL fans in Finland and grow our international fan base.”