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NHL and VAST Data collaborate for media innovation

This collaboration is set to transform the NHL’s media content operations, from storage and distribution to innovative fan engagement experiences powered by AI.

The National Hockey League (NHL), a professional ice hockey league in North America, has announced a multi-year partnership with VAST Data, an industry-leading AI data platform company.

This collaboration is set to transform the NHL’s media content operations, from storage and distribution to innovative fan engagement experiences powered by artificial intelligence.

At the heart of this alliance lies a shared vision to modernise how the NHL manages its vast media archives and enhances real-time game footage production. By integrating VAST Data’s cutting-edge Universal Storage platform, the NHL will consolidate its data infrastructure into a single, scalable system. This shift will streamline workflows, reduce complexity, and unlock the full potential of the league’s extensive media assets.

One of the most exciting aspects of the partnership is its impact on live game operations. High-speed production and distribution capabilities across all NHL arenas will enable the league to process and share game footage in real time. Fans and media partners will have immediate access to thrilling highlights, ensuring they never miss a moment of the action.

Grant Nodine, NHL Senior Vice President of Technology, expressed enthusiasm about the partnership and said, “Our partnership with VAST will help the NHL streamline workflows across our live production and archival footage – providing fast, secure access to these data assets anywhere while simultaneously modernizing and future-proofing our data infrastructure for AI. By consolidating our data infrastructure into one scalable, unified data platform, VAST is enabling us to efficiently push the boundaries of what’s possible with AI.”

Jeff Denworth, Co-Founder at VAST Data, added, “If data is the fuel of AI, the sports media industry holds the keys to one of the world’s greatest reserves, with the potential to unlock opportunities to analyze and enhance player performance, create new content that elevates the fan experience, and streamline the business of sports broadcasting. We’re excited to partner with the NHL and help to fundamentally redefine professional sports with AI by laying a foundation for real-time production, in-depth player analytics, personalized content and more immersive, interactive experiences. The NHL is home to some of the most historic moments in sports, and the VAST Data Platform is now the trusted system to protect these assets and bring generations of on-ice action to life at rapid speed.”

Looking to the future, the NHL and VAST Data are exploring the possibilities of AI-driven content discovery. By leveraging AI, the league plans to automate the creation of game highlights, develop personalised content, and deliver tailored experiences for fans. This innovative approach promises to deepen fan engagement while opening up new opportunities for content monetisation.

This collaboration with VAST Data is part of a broader effort by the NHL to expand its strategic partnerships in 2024. The league has already teamed up with prominent brands like Extreme Networks, Navy Federal Credit Union, lululemonFanaticsNorwegian Cruise LineNew Era, BODYARMOR, Verizon, Prince Edward IslandNFP, and Tylenol. These alliances underscore the NHL’s commitment to growing its global presence and delivering unparalleled value to its fans.

VAST Data’s Universal Storage platform redefines how data is stored and managed, offering a highly scalable, all-flash solution that eliminates traditional storage tiering and hard disk usage. Its innovative approach provides exceptional performance and cost efficiency, making it ideal for data-intensive applications like those in professional sports.

By embracing cutting-edge technology and forging partnerships with industry leaders like VAST Data, the NHL is poised to revolutionise its media operations, set new standards for fan engagement, and redefine the future of sports broadcasting.

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