The National Hockey League (NHL) has expanded its partnership with Extreme Networks, a leader in cloud networking, to enhance fan experiences through cutting-edge technology.
This collaboration builds on Extreme Networks’ track record in sports and entertainment, aiming to improve connectivity, data insights, and in-venue services for NHL fans.
Several NHL teams, including Anaheim Ducks, Calgary Flames, Columbus Blue Jackets, and Nashville Predators, have integrated Extreme’s network solutions to transform their arenas. This includes:
- Enhanced In-Arena Wi-Fi: Enhanced connectivity enables fans to quickly download tickets, access live game stats, share experiences on social media, and make cashless payments seamlessly.
- Immersive Fan Experiences: Using Wi-Fi analytics, teams can gain insights into fan behaviour and preferences, allowing for personalised and engaging experiences.
- Foundation for Future Digital Services: The advanced network creates opportunities for new digital offerings, enhancing future fan interactions.
Commenting on the occasion, Darren Shelton, Vice President of Real Estate Technology at Ocvibe, the entertainment hub that contains the Honda Center, (home of Anaheim Ducks), said, “The guest experience at Ocvibe begins the moment they arrive, with Honda Center leading as the first venue connected to Extreme Networks.
“Extreme’s advanced network empowers us to create personalized, responsive experiences that enhance guest satisfaction while optimizing operational efficiency.”
Norman Rice, Chief Commercial Officer at Extreme Networks, added, “The NHL has been at the forefront of leaning into wi-fi business insights to ensure that they’re always reimagining and redesigning fan experiences when fans come to the arena.
“Whether it’s understanding foot traffic patterns across the arena, getting data on the efficiency of mobile concessions or getting a better sense of fan preferences, the NHL is operationalizing key Wi-Fi data to continuously improve the gameday experience.
“Extreme plays a pivotal role in the way both fans and professional organizations leverage connectivity to create new and innovative experiences.”
The partnership with Extreme Networks strengthens the NHL’s ability to deliver world-class fan experiences and positions Extreme as a leader in providing network solutions to the sports and entertainment sectors. By focusing on robust connectivity and valuable analytics, both organisations aim to set new industry standards.
Extreme Networks, recognized for its comprehensive networking solutions, supports various major sports organisations, including teams in MLB, NASCAR, and European soccer clubs like Borussia Dortmund, Manchester United, and Liverpool. Its expertise in secure, scalable solutions supports digital transformations across various industries.
This partnership with Extreme Networks is part of a broader effort by the NHL to expand its brand partnerships. Already in 2024, the league has announced partnerships with brands such as Navy Federal Credit Union, lululemon, Fanatics, Norwegian Cruise Line, New Era, BODYARMOR, Verizon, Prince Edward Island, NFP, and Tylenol. These collaborations reflect the NHL’s ongoing dedication to growing its global presence and enhancing fan engagement.