The National Football League (NFL) has announced a strategic three-year partnership with McCoy’s, a leading UK-based snack food brand.
This collaboration will elevate the NFL’s presence in the UK and Ireland, solidifying the league’s position as a major sporting force in the region.
As part of the partnership, McCoy’s will serve as the official savory snacks partner for the NFL in both countries. The brand will enjoy significant exposure during the 2024 NFL London Games, which will take place at Tottenham Hotspur Stadium and Wembley Stadium.
Additionally, McCoy’s will be the lead sponsor of the 6 p.m. NFL game on Sky Sports Sunday, ensuring prime-time visibility for the brand. The partnership also includes digital and social media rights, allowing McCoy’s to engage with NFL fans on various platforms.
Commenting on the occasion, Henry Hodgson, General Manager, NFL U.K. & Ireland, said, “We are delighted to team up with McCoy’s as our Savoury Snacks Partner across the U.K. and Ireland. The NFL has become a core part of the U.K. sporting calendar, and we are excited to partner with such an iconic brand for the next three years.”
Kevin McNair, CMO, KP Snacks, added, “The NFL continues to be one of the fastest-growing sports fanbases in the UK offering larger-than-life entertainment and action-packed excitement.
“McCoy’s brings the boldest of flavours and an epic crunch, a perfect snack partner for the NFL. Through our partnership, we are thrilled to bring these two titans together to take fans’ experiences to the next level helping them feel even more connected to the sport.”
The partnership between the NFL and McCoy’s comes on the heels of other recent announcements, including collaborations with the Las Vegas Convention and Visitors Authority and BitPanda for the NFL European leg.
The 2024 NFL International Game Schedule is as follows:
- Oct. 6: New York Jets v. Minnesota Vikings in London, UK
- Oct. 13: Jacksonville Jaguars v. Chicago Bears in London, UK
- Oct. 20: New England Patriots v. Jacksonville Jaguars in London, UK
- Nov. 10: New York Giants v. Carolina Panthers in Munich, Germany
McCoy’s is a popular British brand of ridged crisps owned by KP Snacks. It is known for its bold, flavorful crisps and has been a staple in British snacking culture since its introduction in 1985.