The National Football League (NFL) has extended its collaboration with Nike for a further ten years, allowing the sportswear company to continue producing the league’s jerseys.
With the ultimate end goal of aiming to ‘reshape the future of football’ and driving growth amongst participants and development, there is a focus from both parties to help grow the NFL’s international reach.
Nike and the NFL will work together to grow the game’s global reach, increase participation, develop new talent, and expand the football fan base.
The NFL has expanded its worldwide reach with the International Games, hosting regular season games in São Paulo, Brazil, Munich, Germany, and London, England. The NFL has also announced that games would be played in Berlin, Germany and Madrid, Spain next season.
NFL Commissioner, Roger Goodell, said, “Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come. In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”
Nike has collaborated with the NFL for the past 12 years to offer its clubs with jerseys, on- and off-field equipment, and other items. As the exclusive provider, Nike intends to continue offering high-performance items to all 32 teams.
Other important projects revolve around player health and safety, with Nike Sport Research Lab producing injury-prevention equipment and gear.
Nike will also work to develop the next generation of football players, from high school to university level. Furthermore, the alliance intends to develop marketing initiatives to enhance both companies.
Elliott Hill, President and CEO of Nike, said, “This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league’s growth and development initiatives.”