The National Football League (NFL) has announced a significant multi-year extension with On Location, the renowned global provider of premium hospitality, ticketing, and travel experiences.
This partnership, which now extends through 2036, has reaffirmed On Location’s role as the official hospitality provider for the NFL, giving fans unmatched access to the league’s premier events worldwide.
As part of this renewed partnership, On Location will continue to offer exclusive packages for the Super Bowl, NFL Draft, Pro Football Hall of Fame, Pro Bowl Games, and Scouting Combine, delivering experiences that go far beyond standard tickets. The extension also includes expanded rights for On Location to market NFL International Series Games across all international markets, broadening the NFL’s reach and enhancing fan engagement on a global scale.
Paul Caine, President, On Location, said, “Our partnership with the NFL was born out of a desire and commitment to give NFL fans one-of-a-kind, memorable experiences on the sport’s biggest stage, the Super Bowl. Now we work together across the full breadth of the NFL’s touchpoints, including the Pro Bowl Games, Draft, Scouting Combine, and growing International Games. Together, we have reimagined what it means to truly be on location, continually expanding our offering to meet evolving fan demand for a more personalized, curated, premium experience that extends beyond just sitting in a seat watching a game.”
Peter O’Reilly, NFL Executive Vice President of Club Business, Major Events, and International, added, “Since being founded at the NFL, the growth of On Location is truly impressive, and it is now widely regarded as the leader in premium experiences for many of the world’s largest sporting events. Delivering a world-class experience for our fans is core to what we do at the NFL. With On Location being acquired by TKO, the impact of our partnership will only be enhanced, giving our fans access to experiences they will never forget.
“We look forward to working with them around our biggest events for years to come.”
The partnership ensures that fans have access to a wide array of high-end experiences, including VIP tickets, travel packages, behind-the-scenes access, and other exclusive opportunities tailored to create lasting memories.
On Location specialises in premium guest experiences, offering everything from corporate hospitality to immersive, fully customised fan engagements. With a client list that includes over 150 iconic rights holders, such as the International Olympic Committee, FIFA, NCAA, UFC, and PGA of America, On Location manages high-profile events and transforms live experiences into unforgettable moments.
This partnership with On Location is part of the NFL’s broader commercial strategy, which includes recent collaborations with well-known brands like Advil, Accenture, Netflix, Sony, the Las Vegas Convention Center, Bitpanda, McCoy’s, and Samsung. These deals reflect the NFL’s ongoing commitment to enhancing fan engagement and expanding its global reach through strategic brand partnerships.