Nexo has been unveiled as the digital asset partner of the Argentina national football team across Latin America (LATAM) under a new regional agreement with the Argentine Football Association.
The partnership reinforces the growing convergence between global sport and digital finance, as technology-led brands increasingly align with elite football properties to strengthen market presence and fan engagement.
The collaboration is expected to activate in the build-up to the 2026 FIFA World Cup, providing Nexo with a high-visibility platform to connect with millions of fans across South America. Through the agreement, the digital assets platform will deliver a series of fan-focused initiatives designed to deepen interaction with the Argentina national team through digital-first experiences.
Planned activations include ticket promotions, signed merchandise campaigns and exclusive content featuring key players such as Lionel Messi, Lautaro Martínez and Julián Álvarez. These initiatives are aimed at strengthening fan loyalty while increasing awareness of Nexo’s digital asset ecosystem across LATAM markets.
Federico Ogue, CEO at Buenbit by Nexo, said, “Argentina’s national team represents the highest level of sporting excellence, built on talent, conviction, and an unrelenting will to win. At Nexo, we share that standard. As we grow our presence in Argentina and across South America, partnering with AFA is a statement of commitment to this region and the clients we serve here.”
Leandro Petersen, Chief Commercial & Marketing Officer of the AFA, added, “We are excited to announce a new partnership with a strong global reach that aligns with the Argentine Football Association’s international growth strategy, which we have been building in recent years through agreements with leading companies in innovation and technology.
“In this context, Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team reflects not only the growth of our brand globally, but also the growing interest of international companies in partnering with Argentine soccer and one of the world’s most prominent national teams.
“Success in elite sports, just as in business, is based on a clear strategy, discipline, and the ability to perform at the highest level when it matters most. Collaborating with partners who share this mindset allows us to continue expanding our ecosystem and create meaningful opportunities to connect our players, our brand, and millions of fans around the world.”
The partnership forms part of AFA’s expanding commercial portfolio, which includes brands such as Deepcoin, Ant International, Google Gemini, ATFX, Lexar, Amul, and HSBC, highlighting sustained global commercial interest in Argentine football.
Nexo continues to invest in premium sports partnerships as part of its global brand strategy, with existing associations with the Australian Open, Summer of Tennis, DP World Tour, and Audi Revolut Formula 1 Team.
The latest agreement further underlines the increasing role of digital asset companies in football’s commercial landscape, particularly as the sport approaches a major international event cycle centred around the 2026 FIFA World Cup.
