News18 Rajasthan launches “Khel Se Kholo Kismat” campaign

News18 Rajasthan will be going to identify four major regions within the state with talented athletes.

The Hindi language news channel, News18 Rajasthan, has announced the launch a new campaign named, “Khel Se Kholo Kismat”, in association with State Sports Ministry. The inauguration of this campaign was attended by State Sports Minister and several other athletes.

In this campaign, News18 Rajasthan will be going to identify four major regions within the state, with talented athletes but are lacking in sporting facilities. The search will take place in different schools, colleges, government facilities, and even in the traditional akhadas, where most players are transformed into better athletes.

The channel will also be doing some special shows and stories taken up from these regions, which could be helpful in highlighting many issues which are based on major athletes, while it will also help in inspiring the young talent.

The launch event was attended by Mr. Ashok Chandana, Minister for Sports and Youth Affairs, Rajasthan; Krishna Pooniya, Olympics medalist and Congress MLA; Avani Lekhra, Tokyo Paralympics gold medalist; Devendra Jhajhariya, Paralympics double gold medalist; Raju Lal Chaudhary, Asian Games medalist and Krishna Nagar, Tokyo Paralympics gold medalist, all were present in launching this fruitful event.

This campaign is mainly launched to give momentum to the recently announced Sports Ministry initiatives, which will help in overcoming the present challenges in developing the passion for sports in the country and will help to transform the sports ecosystem of the country.

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