Newcastle United strike sponsorship deal with Monster Energy

Monster Energy will have digital visibility at St. James' Park all across the season.

The Premier League club, Newcastle United, has inked a new multi-year sponsorship agreement with the leading energy drink, Monster Energy. Following this new partnership, the energy drink brand has been named the club’s official energy drink partner.

Monster Energy, which was founded in 2002 and distributed in over 140 countries, is one of the most famous and well-known energy drink brands, with well-established collaborative relationships in sports, events, and gaming.

Monster Energy will have digital visibility at St. James’ Park all across the season as part of the team’s growing success in the commercial field.

Monster Energy, thanks to its phenomenal list of sports teams, events, and athletes, has become a global energy drink and lifestyle brand. Monster Energy collaborates with some of the top leagues, and teams and forges deep connections with fans to provide them with reliable and credible experiences.

Newcastle United, Chief Commercial Officer, Peter Silverstone, said, “Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase. On this journey, we are eager to align with partners that share our global growth ambitions.

“Monster Energy is a brand that continues to enhance its global presence in the sporting world, and we are delighted to build this partnership and grow in new markets together.”

Senior Vice President, Marketing, Monster Energy EMEA, Jimmy Goodrich, commented, “We’re excited to begin our new partnership with Newcastle United. Monster Energy is looking forward to building its relationship with the club and its incredible fanbase both in the UK and abroad over the coming years.”

Recently, the club also announced sponsorship partnership with a sports travel management company, In this collaboration, the brand serves as the official training kit partner of Newcastle United women’s team.

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