The Premier League (PL) club, Newcastle United FC (NUFC) have announced a new multi-year extension with the sports betting services, LeoVegas Group. The agreement extends the club’s successful commercial collaboration with BetMGM, a premier sports betting and brand.
The extended relationship as Newcastle United’s official UK and European betting partner expands on a common desire to provide money-can’t-buy experiences that put fans in the thick of the action.
BetMGM started in the UK in 2023, and it has pledged to provide unforgettable experiences for supporters across the community since the agreement was formed three years ago.
The brand recently pushed fans closer to the squad with activations like the Flight of the Mags content, in which fans competed against first-team stars, club legends, and professional darts players, as well as ticket giveaways and unique VIP matchday hospitality.
This season, BetMGM will bring its unique Las Vegas excitement to St. James’ Park, beginning with the return of the fan-favourite BetMGM Half-Time Challenge at the next match against Hull City, which will give supporters the opportunity to win a once-in-a-lifetime trip to Las Vegas.
Newcastle United’s Chief Revenue Officer, Dave O’Connor, said, “Our partnership with BetMGM has become a real favourite amongst our supporters over the last three seasons, consistently delivering memorable, fan-first experiences and generating viral moments that have driven our marketing ambitions. Renewing our partnership is testament to the strong trust and shared success we’ve built together. It reinforces our relentless ambition to build a powerful, global commercial portfolio, partnering with best-in-class brands across diverse sectors.”
LeoVegas Group Managing Director UK&I, Andy Wright, added, “Newcastle United’s ambition matches our own, and that shared drive is what’s made this partnership so natural from the start. Supporters have fully embraced the BetMGM brand, and moments like the Half-Time Challenge is exactly why we wanted to extend our commitment. As we continue to grow, partnering with a club that shares our appetite to get better every year is exactly where we want to be – and we’re looking forward to bringing even more of that signature Las Vegas energy to St. James’ Park this season and beyond.”
